JEFF ROSE STUDIOS
Creative Director | Sr. Art Director | Sr. Graphic Designer | Photographer | Videographer | Leader

 

Jeff Rose

506 Arctic Ave

Virginia Beach, Va 23451

Email: jeff@jeffrosestudios.com

Phone: 757-575-6622

Creative Director | Senior Art Director | Senior Designer

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Professional Summary

Strategic and hands-on Creative Director with over 15 years of experience shaping the visual identity of multi-million-dollar brands in the tactical, outdoor, and consumer lifestyle markets. Expert in brand development, graphic design, video production, lifestyle-product photography and integrated marketing strategies. Known for leading high-performing creative teams and delivering compelling visual narratives that drive engagement, increase brand equity, and generate revenue. Proven ability to transform creative visions into engaging, marketable realities while fostering innovation, collaboration, and excellence.

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Education

Bachelor of Fine Arts in Graphic Design, Visual Communications, and Marketing
Old Dominion University

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Professional Experience

1791 Outdoor Lifestyle Group — Creative Director-Senior Designer-Photographer
2022 – Present

• Lead creative direction for all 1791 brands including 1791 Gunleather, EDC, and Industries.

• Oversee branding, design, and content strategy across print, digital, packaging, and social media.

• Develop trade show booths, POP materials, and packaging that reinforce brand positioning.

• Manage and execute visual content for social channels and marketing campaigns.

• Shot and Directed Video/Photoshoots and ensured quality and consistency across all design outputs.

 

Sentry Products Group — Marketing & Creative Director
2020 – 2022

• Directed end-to-end marketing, branding, and creative strategy for tactical and outdoor products.

• Lead creative direction for all branding, marketing & sales collateral

• Led product launches, ad campaigns, and digital marketing initiatives.

• Managed a cross-functional team of designers and content creators.

• Shot and Directed Video/Photoshoots and ensured quality and consistency across all design outputs.

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Vista Outdoor / ATK / Eagle / Blackhawk! — Senior Creative Manager (Various Roles)
2004 – 2020

• Directed creative departments across leading consumer brands like Federal® Premium, Savage Arms, CCi®, Eagle and Blackhawk!®.

• Led product launches, ad campaigns, and digital marketing initiatives.

• Led branding, video production, catalog design, tradeshow booth design & event materials, social media content, and packaging design.

• Managed cross-functional teams of designers, copywriters, and content creators.

• Directed & shot video/photo shoots and ensured quality and consistency across all design outputs.

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Skills & Expertise

• Graphic Design (Print & Digital)

• Branding & Visual Identity

• Photography & Video Production

• Creative Direction & Team Leadership

• Packaging Design

• Social Media Content Creation

• Catalog Layout & Tradeshow Design

• Logo Design & Illustration

• AI & Emerging Technologies

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Software Proficiency

• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, Lightroom, Acrobat, Bridge)

• AI Tools (ChatGPT, DALL·E, MidJourney)

• Microsoft Office (Word, Excel, PowerPoint, Outlook)

• Canon & Mac Systems

• E-commerce Platforms (Shopify, BigCommerce, Wix)

 

Awards & Recognition

• Multiple Telly Awards, ADDY Awards & Commercial of the year for Virginia Association of Broadcasters

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Entrepreneurial Projects

• Mean Cupa Joe – Concepted, designed, and launched specialty coffee business & brand from the ground up. No pun intended.
  https://meancupajoe.com

• – Developed a watersports and apparel brand, overseeing every aspect of business development and creative execution.
  https://ohuus.com

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References available upon request.